Killer seo services for the little guy! What small businesses can gain by leveraging off the power of social media.

It’s sad but true, seo services, especially with the economy the way it is right now, can cost a small company an arm and a leg, along with the bookkeeper’s head too for good measure.
With that being said, how does the regular man on the street, the one fighting to keep their mom and pop shop, with a webpresence to broaden their customer base, stay afloat in an ever hostile economic environment?

According to George Feelgood, head of East of 17 Niche Marketing, a local search engine optimization and seo services company located in Atlanta Georgia, it’s all about leverage!

When proded to explain his definition of leverage, Mr. Feelgood went on to say, “most small businesses think of online marketing from a global perspective, instead of grassroots local marketing.”
“If a company cannot attract local customers on or offline, how then can they even contemplate competing on a global scale, let alone at a national level, when there are bigger companies with well established websites that are ranking well in the search engines?” Feelgood lamented.

Mr Feelgood believes most small businesses have a love-hate relationship with seo companies, primarily because of misinformation and the proliferation of boutique seo companies that expound their services as the magic elixir that will drive hordes of willing and eager customers to the small business’ websites.
When reality does not meet perception however, most small businesses often feel shortchanged and, having lost the bulk of their marketing and advertising revenue to so called seo companies, they give up on improving their web-presence, to the detriment of the entire operation.

In today’s technology-driven environment, having a website as a spokesman for your business is an absolute must. Customers demand that they can find a business to solve their requirements when searching the Internet.
But simply owning a website is just not enough, Mr. Feelgood concedes. You need to expose that website to your potential customers so they can find you when searching. Search engine optimization (SEO), is the best way to accomplish this.

With the advent of social media such as twitter, squidoo, hubpages and a myriad of other web2.0 properties, seo has taken on a whole new meaning, as most companies that are not even ranking in the search engines have found a way to tap into this social media consciousness by taking their online businesses to where the crowd is, and that, said Feelgood, is what effective seo in an internet age is all about.

As good as this may sound, one needs to understand the psychology of marketing to their hungry market within social media as any sales promotion one may attempt will be discarded faster than you can say bootleg, and you probably stand having your IP blocked from such social website in the process!

At times a simple task as easy as commenting in well trafficked forums, and having an eye catching signature tag line, is all one needs to attract more visitiors to their websites, where the auto-responder, free ebook and other strategies designed to capture the customer before leaving your website without action, come into play.

“For any small business to succeed,” Feelgood went on to say, “one needs to build trust and loyalty among their clientele.”
Such loyalty is built by offering unique and quality content on your website, and automating the customer interaction, such as offering visitors to a website the option to opt-in to a simple auto responder, where customers are kept updated on the products and services business owners offer.

“An autoresponder alone is simply not enough,” Feelgood added, “it needs to be tied to something to encourage visitors to your website to join your mailing list.”
This something can be a digital download, ie. if you’re in the confectionery industry, you could offer one of your inhouse recipes as a downloadable ebook in .pdf format in exchange for someone joining your mailing list, or offer a discount coupon to your web visitors, in the hope they can use the coupon to come into your shop to redeem it for a cash purchase etc.

Mr Feelgood, who’s been instrumental in increasing sales for all his customers, some selling obscure products such as over the counter teeth whitening and ugg boots for women, understands this frustration, and wishes more companies knew how to access such free tools as Google’s external keyword tool, where small businesses can literally uncover the secret to dominating their local markets by researching geo targeted keywords for their specific products or services.

So, how much are Mr. Feelgood’s services likely to set you back by, seeing as he’s so well versed in seo and his services might be suitable for the larger corporations with bottomless marketing budgets?
This is America after all, and Capitalism is the name of the game!
With a smile, Feelgood states that he’s never charged his client base an amount they were not able to recoup in tems of sales through their website as a result of his services!

This is indeed fresh and uplifting news for any small to medium sized business looking to improve their sales by gaining more traffic to their website.

For more information on how small businesses can increase their website traffic and therefore their ROI, visit www.gfeelgood.com